Intelligence. Independence. Irreverence.

Car and Driver is the definitive voice and essential resource for automotive enthusiasts and industry leaders alike. With a focus on performance and technology, Car and Driver is dedicated to delivering leading-edge journalism on all things related to cars. With the most engineers on staff and the most testing and retesting in our competitive set, Car and Driver offers uncontested authority, greater insight and proven foresight on where the industry is moving and how that will impact drivers.

"Car and Driver is America's automotive bible, proudly rooted in trustworthy testing, entertaining writing, and useful recommendations."
EDDIE ALTERMAN, Editor-in-Chief

2017 EDITORIAL CALENDAR

JANUARY
10 BEST CARS
Ad Space Close: October 17
On Sale: December 6
FEBRUARY
Ad Space Close: November 14
On Sale: January 3
MARCH
Ad Space Close: December 19
On Sale: February 7
APRIL
25 CARS WORTH WAITING FOR
Ad Space Close: January 16
On Sale: March 7
MAY
Ad Space Close: February 13
On Sale: April 4
JUNE
Ad Space Close: March 13
On Sale: May 2
JULY
Ad Space Close: April 17
On Sale: June 6
AUGUST
Ad Space Close: May 15
On Sale: July 4
SEPTEMBER
NEW CARS
Ad Space Close: June 19
On Sale: August 8
OCTOBER
LIGHTNING LAP
Ad Space Close: July 24
On Sale: September 12
NOVEMBER
Ad Space Close: August 21
On Sale: October 10
DECEMBER
750th Issue
Ad Space Close: September 18
On Sale: November 7
PLEASE NOTE: ALL EDITORIAL IS IN DEVELOPMENT AND SUBJECT TO CHANGE.

AUDIENCE & CIRCULATION

9,246,000

TOTAL AUDIENCE (PRINT & DIGITAL)
SOURCE: 2016 COMSCORE MULTI-PLATFORM // GfK MRI Media + FUSION (12-16/S16)

1,201,026

Total PRINT CIRCULATION

96.7%

Subscriptions

3.3%

Single Copy Sales
Source: DECEMBER 2016 AAM

DIGITAL ENGAGEMENT

  • New cars, reviews, news
  • UV's per month: 6.55 million
  • Average monthly page views: 46 million
Source: Comscore multiplatform, 2016
the blend line™ is the content-specific creative arm of Car and Driver + Road & Track.
We make compelling automotive-centric brand collateral that’s as functional as it is substantive.
We harness the knowledge and expertise of our editorial brain trust to create original work that reaches actionable consumers.
We’re different because our process is informed by the passion and nuance of real enthusiasts who influence the larger market. This allows our work to reach levels of unparalleled depth at a scale unmatched in the industry.

Guiding Automotive Shoppers from Inspiration to Purchase

Combining industry-leading brands, tools, and in-depth auto shopper insights with the largest, most diverse automotive audience, Hearst Autos delivers performance-driven marketing solutions at every stage of consideration.

CONTACT US
Sales
Cameron Albergo
National Advertising Director
calbergo@hearst.com
the blend line
Maury Postal
Executive Creative Director
mpostal@hearst.com
MARKETING
Dawn Sheggeby
Executive Director, Integrated Marketing
dsheggeby@hearst.com
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