Intelligence. Independence. Irreverence.

Car and Driver is the definitive voice and essential resource for automotive enthusiasts and industry leaders alike. With a focus on performance and technology, Car and Driver is dedicated to delivering leading-edge journalism on all things related to cars. With the most engineers on staff and the most testing and retesting in our competitive set, Car and Driver offers uncontested authority, greater insight and proven foresight on where the industry is moving and how that will impact drivers.

"Car and Driver is America's automotive bible, proudly rooted in trustworthy testing, entertaining writing, and useful recommendations."
EDDIE ALTERMAN, Editor-in-Chief

2018 EDITORIAL CALENDAR

JANUARY
10 BEST CARS
Ad Space Close: October 23
On Sale: December 12
Digital: North American International Auto Show
FEBRUARY
Ad Space Close: December 4
On Sale: January 23
Digital: Chicago Auto Show
MARCH
Ad Space Close: January 2
On Sale: February 20
Digital: New York Auto Show
APRIL
Ad Space Close: January 29
On Sale: March 20
MAY
25 CARS WORTH WAITING FOR
Ad Space Close: February 26
On Sale: April 17
JUNE
Ad Space Close: March 26
On Sale: May 15
JULY
Ad Space Close: April 30
On Sale: June 19
AUGUST
Ad Space Close: May 29
On Sale: July 17
SEPTEMBER
NEW CARS
Ad Space Close: July 2
On Sale: August 21
OCTOBER
LIGHTNING LAP
Ad Space Close: August 6
On Sale: September 25
NOVEMBER
Ad Space Close: September 4
On Sale: October 23
Digital: Los Angeles Auto Show
DECEMBER
Ad Space Close: October 1
On Sale: November 20
PLEASE NOTE: ALL EDITORIAL IS IN DEVELOPMENT AND SUBJECT TO CHANGE.

AUDIENCE & CIRCULATION

14,780,000

TOTAL AUDIENCE (PRINT & DIGITAL)
SOURCE: 2017 COMSCORE MULTI-PLATFORM // GFK MRI MEDIA + FUSION (07-17-/S17)

1,207,714

Total PRINT CIRCULATION

96.6%

Subscriptions

3.4%

Single Copy Sales
Source: June 2017 AAM

DIGITAL ENGAGEMENT

  • New cars, reviews, news
  • UV's per month: 6.55 million
  • Average monthly page views: 46 million
Source: Comscore multiplatform, 2016
the blend line™ is the content-specific creative arm of Car and Driver + Road & Track.
We make compelling automotive-centric brand collateral that’s as functional as it is substantive.
We harness the knowledge and expertise of our editorial brain trust to create original work that reaches actionable consumers.
We’re different because our process is informed by the passion and nuance of real enthusiasts who influence the larger market. This allows our work to reach levels of unparalleled depth at a scale unmatched in the industry.

Guiding Automotive Shoppers from Inspiration to Purchase

Combining industry-leading brands, tools, and in-depth auto shopper insights with the largest, most diverse automotive audience, Hearst Autos delivers performance-driven marketing solutions at every stage of consideration.

CONTACT US
Sales
Cameron Albergo
National Advertising Director
calbergo@hearst.com
the blend line
Maury Postal
Executive Creative Director
mpostal@hearst.com
MARKETING
Dawn Sheggeby
Executive Director, Integrated Marketing
dsheggeby@hearst.com
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