Intelligence. Independence. Irreverence.

Car and Driver is the definitive voice and essential resource for automotive enthusiasts and industry leaders alike. With a focus on performance and technology, Car and Driver is dedicated to delivering leading-edge journalism on all things related to cars. With the most engineers on staff and the most testing and retesting in our competitive set, Car and Driver offers uncontested authority, greater insight and proven foresight on where the industry is moving and how that will impact drivers.

"Car and Driver is America's automotive bible, proudly rooted in trustworthy testing, entertaining writing, and useful recommendations."

— EDDIE ALTERMAN, Editor-in-Chief

2017 EDITORIAL CALENDAR

JANUARY

10 BEST CARS

Ad Space Close: October 17

On Sale: December 6

FEBRUARY

Ad Space Close: November 14

On Sale: January 3

MARCH

Ad Space Close: December 19

On Sale: February 7

APRIL

25 CARS WORTH WAITING FOR

Ad Space Close: January 16

On Sale: March 7

MAY

Ad Space Close: February 13

On Sale: April 4

JUNE

Ad Space Close: March 13

On Sale: May 2

JULY

Ad Space Close: April 17

On Sale: June 6

AUGUST

Ad Space Close: May 15

On Sale: July 4

SEPTEMBER

NEW CARS

Ad Space Close: June 19

On Sale: August 8

OCTOBER

LIGHTNING LAP

Ad Space Close: July 24

On Sale: September 12

NOVEMBER

Ad Space Close: August 21

On Sale: October 10

DECEMBER

750th Issue

Ad Space Close: September 18

On Sale: November 7

Download AAM

Download EDITORIAL CALENDAR

PLEASE NOTE: ALL EDITORIAL IS IN DEVELOPMENT AND SUBJECT TO CHANGE.

AUDIENCE

AUDIENCE & CIRCULATION

9,246,000

TOTAL AUDIENCE (PRINT & DIGITAL)

SOURCE: 2016 COMSCORE MULTI-PLATFORM // GfK MRI Media + FUSION (12-16/S16)

1,201,026

Total PRINT CIRCULATION

96.7%

Subscriptions

3.3%

Single Copy Sales

Source: DECEMBER 2016 AAM

Download Audience Overview

Download Audience Men

Print
Digital

2017 Print Rates, DATES & SPECS

Download Advertising Rates

Download CLOSING DATES

Download Mechanical Specs

Download HEARST
DIRECT MEDIA RATES

DIGITAL ENGAGEMENT

New cars, reviews, news
UV's per month: 6.55 million
Average monthly page views: 46 million

VISIT hearst.com/magazines/digital-media

Source: Comscore multiplatform, 2016

The Blend Line

the blend line™ is the content-specific creative arm of Car and Driver + Road & Track.

We make compelling automotive-centric brand collateral that’s as functional as it is substantive.

We harness the knowledge and expertise of our editorial brain trust to create original work that reaches actionable consumers.

We’re different because our process is informed by the passion and nuance of real enthusiasts who influence the larger market. This allows our work to reach levels of unparalleled depth at a scale unmatched in the industry.

Hearst Autos

Guiding Automotive Shoppers from Inspiration to Purchase

Combining industry-leading brands, tools, and in-depth auto shopper insights with the largest, most diverse automotive audience, Hearst Autos delivers performance-driven marketing solutions at every stage of consideration.

VISIT hearstautos.com